It is designed to be experienced from different perspectives and interacted with. Regardless of the viewer’s vantage point, the logo symbolizes a new meaning.Īccording to a Facebook blog post: “The Meta symbol forms a continuous loop that works seamlessly between 2D and 3D contexts. The company stated that it was designed to live in motion and 3D. The new Facebook logo takes on a never-ending motion to form an infinity loop. However, Facebook added a special touch to the infinity symbol to incorporate a deeper and symbolic representation. First impressions stick around, and users were quick to point out the unoriginality of the logo, as infinity symbols tend to get thrown around in many contexts. So far, the Facebook new logo has been compared to a Pringle chip, pretzels, a thigh master, and even certain unmentionable body parts. Let’s just say that it may not be winning any logo design awards any time soon. Along with these beginnings come heavy critiques on the company’s new design. He continued to state that in the same way smartphones have replaced desktop computers, the metaverse will be the new way users interact with computers and each other.Īs Facebook makes the transition to a new brand name Meta, it has also decided to redesign its long-standing logo with a new stock symbol (to be official on Dec 1, 2021) and new social media handles featuring the blue infinity sign. Today we are seen as a social media company, but in our DNA, we are a company that builds technology to connect people." Over 97% of Facebook’s revenue comes from ads, and this new commitment to the ‘Metaverse,’ a larger scheme of reach, shows the company’s ability to offer value creation in addition to advertisements.Īccording to Mark Zuckerberg: "Facebook just doesn't encompass everything the company does anymore. This has massive implications for advertising. The symbolism behind the metaverse represents Facebook’s dedication to unifying and universalizing communication in a much larger scheme than the company has achieved in the past. ‘Meta’ is short for ‘Metaverse,’ which is a science fiction term that connotes the existence of other interconnected worlds. The more popular opinion, however, is that Facebook’s new name is reflective of the company’s desire to grow its reach and discover new heights. It may also help in placating investors by suggesting that Facebook’s new brand identity suggests more clarity and transparency in its operations.It may have been a decision to distance from past allegations and attain a new beginning.There are several potential reasons behind Facebook’s new name. And that is exactly where the new Facebook is going. The Facebook founder, who is a fan of science fiction, stated that the word "meta" comes from the Greek word "beyond". Many believe that this change will allow Facebook to start again with a clean slate, but only time will tell if this is actually the case.Īccording to Zuckerberg, the metaverse is the new way.Twitter, Hulu, and Wendy's, among other social media and brand heavyweights, all had a good chuckle after Facebook revealed its new identity.The new Facebook logo is an infinity symbol. The brand name changed to Meta, a representation of a metaverse that holds interconnected worlds.
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